PrimitiveData Web Design Service Policy
Front-End Web Designer's Service Policy
A Front-End Web Designer Service Policy (or service agreement/contract) is one of the most important documents you can have as a designer, regardless of whether you're freelance, agency-based, or offering template/custom work. It is both a business protection tool and a client-expectation management tool, and it dramatically reduces risk for both parties.
Below is a clear breakdown of why it matters, why designers need one, and how it offers legal protection for both designers and clients.
1. What Is the Importance of a Front-End Web Designer’s Service Policy?
A service policy/contract:
✔ Clear Expectations
It tells the client exactly what they are getting:
- Scope of work
- Deliverables
- Timeline
- Revisions
- Payment schedule
- Responsibilities
When expectations are clear, misunderstandings are reduced.
✔ Protects Your Time & Money
Without a contract, clients can:
- Request unlimited revisions
- Add features unexpectedly ("scope creep")
- Delay payments
- Cancel after work is completed
A policy establishes:
- Payment terms
- Late fees
- How added work is billed
- Cancellation fees
- Payment schedule
- Ownership transfer only after payment
✔ Protects Intellectual Property (IP)
A policy defines:
- Who owns the code
- Who owns the design
- When ownership transfers
- Whether the designer can use templates or libraries
- Whether AI-generated assets are allowed
- Whether the designer can use the finished site in their portfolio
This prevents disputes like:
| “I paid for the website, so I own ALL the source code and raw files.”
Your policy protects your rights until payment is completed.
✔ Protects You from Legal Liability
Your service policy gives:
- Disclaimers (you’re not responsible for illegal client content)
- Liability limits (caps your responsibility if something breaks)
- Warranties (you don’t guarantee certain things)
- Security disclaimers (clients are responsible for their own accounts or hosting)
This prevents lawsuits or claims if:
- The client gets hacked
- A plugin breaks
- A third-party script fails
- The website is misused
- AI outputs are defective or inaccurate
✔ Prevents Miscommunication
Clients often:
- Don’t understand web terminology
- Expect features beyond the project
- Believe websites “manage themselves”
- Don’t know how hosting, domains, SEO, or maintenance work
A service policy educates them.
2. Why Does a Web Designer Need a Service Policy?
Because web design is a high-risk service without one.
Here’s what commonly goes wrong:
❌ Scope Creep
A small website becomes a huge project because the client keeps adding:
- Extra pages
- New features
- Copywriting
- Logo work
- E-commerce
- SEO
A contract stops this.
❌ Non-payment or Late Payment
Designers lose thousands yearly because:
- Clients disappear
- Credit cards fail
- Clients want discounts after seeing the work
- Clients withhold payment until more changes are added
A service policy creates:
- Milestone payments
- Deposits
- Ownership transfer only upon payment
- Late fees
- Kill fees (cancellation fees)
❌ Disputes Over Ownership
Web designers are often blamed for:
- Hosting downtime
- Theme/plugin issues
- SEO changes
- Analytics problems
- CMS updates
- Browser inconsistencies
A service policy states:
You are not responsible for third-party failures unless contractually agreed.
❌ AI Asset Liability
In 2025, clients may sue over:
- AI-generated text inaccuracies
- Copyright issues with AI images
- Bias or errors in AI features
- Hallucinated content
Your contract should explicitly protect you from:
- AI-created content liability
- Ownership or copyright disputes
- AI tool errors
3. How Does a Web Design Service Policy Legally Protect the Designer AND the Client?
Below are the key legal protections included in a standard policy.
🛡 A. Monetary Protection
Protects the Designer:
- Deposit required before work begins
- Milestone payments (e.g., 50% upfront, 50% on completion)
- Late fee clauses
- Non-refundable deposits
- Payment due upon final deliverybefore providing:
- Source code
- Figma files
- Deployment
- Final design assets
Protects the Client:
- Clear price
- Clear deliverables
- Clear revision limit
- Clear deadlines
- A defined refund policy
🛡 B. Intellectual Property Protection
Protects the Designer:
- Code is the designer’s IP until fully paid
- Designer can use code libraries, templates, frameworks, or AI tools
- Designer retains portfolio rights
- Designer can reuse code components
- Designer is not liable for client-provided copyrighted material
Protects the Client:
- They gain proper usage rights after payment
-
They get a clear license for:
- Design
- Assets
- Code
- They get legal rights to use the website commercially
🛡 C. Privacy Protection
Protects the Designer:
- You are not responsible for maintaining client privacy systems unless contracted
-
You are not responsible for breaches of:
- Client email accounts
- Hosting accounts
- CMS credentials
- Third-party services
Protects the Client:
- Designer agrees not to share sensitive information
-
Designer follows best practices for handling:
- Client data
- Business documents
- Account access
🛡 D. Liability & Warranty Protection
This is one of the most important sections.
Protects the Designer:
- Limits your liability to the amount the client paid
-
Disclaims responsibility for:
- Lost revenue
- Lost data
- Downtime
- Third-party tools
- Hosting failures
- Security breaches
Protects the Client:
- Provides assurance of:
-
Disclaims responsibility for:
- Professional-level work
- Reasonable support
- Clear maintenance terms
- Clear security responsibilities
🛡 E. AI Usage Protection
Modern policies include:
- Statement of what AI tools are used
- Disclosure of copyright limitations for AI assets
- Disclaimer of accuracy
- Liability limitation for AI outputs
This protects the designer if a client tries to:
| Sue for inaccurate AI-generated text or claims of copyright.
🛡 F. Dispute Resolution
Policies usually include:
- Mediation clause
- Arbitration clause
- Governing law (usually your home state)
Which prevents court battles.
🛡 G. Termination Rights
Policies define:
- How either party can cancel
- How much payment is owed
- How final files are handled
- What happens to unfinished work
This prevents conflict when relationships break down.
PrimitiveData Service Policy
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Scope of Services:
PrimitiveData offers web design and development services, including but not limited to website design, website development, e-commerce solutions, SEO, and related services.
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Service Pricing:
Our pricing is provided in multiple currencies to accommodate clients from different regions. Detailed pricing information will be provided upon request.
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Client Engagement:
We follow a well-defined process for client engagement, including initial consultations, project scoping, and ongoing communication through email, phone, and virtual meetings.
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Project Timelines:
Expected project timelines and milestones will be outlined in our project proposal, tailored to the specific project requirements.
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Copyright and Intellectual Property:
Upon project completion and full payment, our clients will own the intellectual property rights to their website, including source code, unless otherwise agreed upon in writing.
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Confidentiality:
We maintain strict confidentiality and data security practices to protect sensitive client information. Our privacy policy is available on our website.
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Project Changes and Revisions:
Client-requested changes or revisions may affect project timelines and costs. We will provide estimates for any additional work.
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Client Responsibilities:
Clients are responsible for providing necessary content, feedback, and approvals as required during the project.
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Payment Terms:
Payment terms, including deposits, milestones, and final payments, will be specified in our project proposal or contract.
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Refunds and Cancellations:
Our refund and cancellation policy will be detailed in the project contract, taking into account regional consumer protection laws.
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Legal Compliance:
We will ensure that our services comply with the applicable laws and regulations of the regions in which we operate, including data protection regulations.
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Dispute Resolution:
Disputes or conflicts will be resolved through mediation or arbitration, with the choice of method specified in the project contract.
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Liability and Warranty:
We limit our liability to the extent allowed by applicable law. Any warranties or guarantees will be specified in the project contract.
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Termination of Services:
Conditions for the termination of the project or contract will be outlined in the project contract.
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Geographic Specifics:
We will comply with region-specific considerations, such as tax collection, VAT/GST handling, and data protection regulations that apply.
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Accessibility:
We commit to making websites and web applications accessible in compliance with applicable accessibility standards.
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Support and Maintenance:
Details regarding ongoing support and maintenance services, including response times and service levels, will be outlined in separate agreements.
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Reviews and Testimonials:
We may use project-related content, such as reviews and testimonials, on our website and marketing materials.
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Change Notifications:
We reserve the right to update this service policy and will notify clients of any changes in advance.
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Governing Law:
This contract will be governed by and interpreted in accordance with the laws of [New York State, USA].
✅ Industry Standards for Web Design Service Contracts |
|
|---|---|
Common Sections in a Professional Web Design Contract |
|
| Section | Purpose |
| Project Scope | Define deliverables, pages, revisions, tools, timeline |
| Client Responsibilities | Content, brand assets, deadlines, approvals |
| Payment Terms | Deposit, milestone payments, overdue fees |
| Revisions | # of revisions included, extra costs |
| Timeline & Delays | Pauses, timeline resets if client delays |
| Ownership Rights | What client owns after payment (website files, design assets) |
| Portfolio Rights | Designer can display work unless NDA |
| AI Disclosure (NEW Standard) | How AI tools are used + copyright disclaimers |
| Confidentiality | Protect shared info |
| Warranty / Quality | Browser compatibility, accessibility level |
| Support/Maintenance | Whether included or separate retainer |
| Termination & Refunds | For cancellation or non-performance |
| Legal jurisdiction | Typically state where designer operates |
✅ Standard Payment Structure & Pricing (USA) |
|
|---|---|
Typical Web Designer Rates (Front-End Only) |
|
| Project Type | Average Cost |
| Starter website (3-page) | $800 – $2,500 |
| Small business website (5–10 pages) | $2,500 – $8,000 |
| E-commerce front-end build | $5,000 – $30,000 |
| Hourly (front-end dev) | $40 – $125+/hr |
Standard Payments Terms |
|
|---|---|
| Term | Industry Norm |
| Deposit | 30% – 50% upfront |
| Milestones | 25% mid-project, 25% launch |
| Late Fees | 5–15% monthly, or $X/day |
| Revisions | 2 rounds included; extras billed hourly |
| Refunds | Deposits usually non-refundable once work begins |
Accepted Payment Methods
- ✔ Bank transfer / ACH (most common)
- ✔ Stripe / Square / Googgle Pay / PayPal
- ✔ Checks (corporate)
- ✔ Wise.com (international)
- ✔ Credit cards (processing fee often added)
- ❌ Cash (avoid for business accounting & dispute protection)
✅ Client Rights
Clients are entitled to:
- Clear scope & timeline
- Clear scope & timeline
- Privacy & data protection
- Ownership of final paid assets
- Ability to request reasonable revisions
- Project cancellation option (with defined penalty terms)
✅ Designer Rights
Designers may:
- Require timely feedback/content
- Pause work if payments are late
- Charge for extra work / scope creep
- Retain ownership until paid in full
- Display work in portfolio (unless NDA signed)
- Terminate contract if client is abusive/unresponsive
✅ AI Use in Design Contracts
Why this matters
web design (Figma AI, Framer AI, ChatGPT code assist, Adobe Firefly, etc.) raises:
- copyright ownership questions
- client IP usage for prompting
- originality guarantees
New standard AI clause should state:
- AI tools may be used to assist productivity
- Final deliverables are reviewed & edited by a human
- Client guarantees rights to content they provide (no copyrighted uploads)
- AI outputs are licensed to the client, but may include open training sources
- Designer is not responsible for future AI copyright disputes unless negligent
✅ Cancellation & Non-Completion Standards |
|
|---|---|
If client cancels |
|
| Phase | Standard Refund Policy |
| Before work begins | Deposit refundable minus admin fee |
| After work begins | Deposit non-refundable; client pays for completed work |
| Client disappears | Work is paused; after X days, contract void & payments kept |
If designer cannot complete
- Client receives prorated refund
- Client gets all completed files to transfer to new developer
✅ Regional Considerations |
|
|---|---|
| Region | Key concern |
| USA | Standard contract law, digital services taxable in some states |
| Canada | GST/HST compliance |
| EU | GDPR compliance, cookie/banner requirements |
| Latin America | Payment method flexibility, exchange rates, timelines |
If serving EU clients:
➡️ add data processing clause + GDPR compliance terms